What is an affiliate?
Being an affiliate for products on the internet is a great way to create a win/win for everyone… but, unfortunately, many go about it the wrong way.
Is Your Marketing Congruent?
A crucial part of online marketing is improving your congruency. It’s a clever word but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout your adverts, videos, landing pages,…