First.. let us start at the beginning.
What is an affiliate?
An affiliate is somebody who recommends you a product and takes a commission (or reward) when you purchase it.
An affiliate is an online version of a salesman.
And just like real life salesmen, affiliates are sometimes treated with suspicion and contempt.
Many affiliates, just like many salesmen, will do everything they can to push a sale. That means being dishonest, being pushy and betraying the trust of their audience.
Some affiliates, just like some salesmen, put the customer first. They are experts at helping their audience, giving them the right information, engaging them properly and supporting them after purchase.
And they are usually the most successful.
Don’t get me wrong.. becoming a successful affiliate requires that you know how to be persuasive, how to maximise sales from every customer and know how to turn someone who is vaguely interested into an enthusiastic buyer.
But that doesn’t mean you have to be dishonest and you can still keep two strong principles at heart:
- Promote products you believe in
- Make sure your customers are happy
What kind of affiliate do you want to be?