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A crucial part of online marketing is improving your congruency. It’s a clever word but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout
While at college, around 1999 to 2002, I discovered the Internet. I was mainly interested in games. Buying up domains, building websites and contributing to the web would come later. One of the games our class got obsessed with was Cash Wars (CashWars.com – no longer active). It was a
This old mantra still does the rounds: Release early, release often! This doesn’t give you the complete picture. When I started creating my apps and products, I was careful. I feared that something would break, data would be lost, and my reputation would be ruined. My first software job was
Last Updated: 5th September 2021 Success is not a place you reach and rest in. Success is a garden. It needs regular watering, pruning, shaping and innovating. Sometimes that money tree, which has served us well for years, reaches the end of its life. Pull it out, break it down
Last Updated: 4th September 2021 Every evening I make a todo list of what I want to achieve the next day. It’s called “Today”. It includes my work, my personal life, fitness, reading and other bits. For as long as I can remember I have never completed the entire list.
In their ever continuing efforts to fight spam, Google coined the phrase thin affiliate to describe a site offering only affiliate links and no value to a user. Being labeled a thin affiliate site will mean very little to no traffic from Google, but what criteria does Google use to filter out these sites, how do they do it and how can you prevent this happening to you?