Make your customers right

Make your customers right

If you run any business online, then the way you communicate with your customers is crucial. In the world of the typed word, emotions can be easily misinterpreted, and messages can be misunderstood. I will list my key principles for communicating with customers below, but let’s consider this mantra first: “The customer is always right.”…

Is Your Marketing Congruent?

A crucial part of online marketing is improving your congruency. It’s a clever word but a simple idea; make everything look and feel the same. Your visitors will feel confused and overwhelmed if you don’t make them feel comfortable. Comfort comes from familiarity. Focus on familiarity in these areas throughout your adverts, videos, landing pages,…

When is your app ready?

This old mantra still does the rounds: Release early, release often! This doesn’t give you the complete picture. When I started creating my apps and products, I was careful. I feared that something would break, data would be lost, and my reputation would be ruined. My first software job was in a company that serviced…